Turning Insight Into Advantage
Cadogan Squared works with ambitious businesses and the investors who back them. We deliver deep customer insight that drives growth, shapes strategy, and supports smarter investment decisions.
Our Services
At Cadogan Squared we go beyond surface level feedback. Instead, we provide deep, candid insight into how your customers think, buy and evaluate your business. Through confidential interviews, surveys or focus groups, we uncover what truly drives loyalty, satisfaction, and decision-making.
By hearing directly from your customers — past, present and potential — we help you understand what matters most to them, where your competitive edge lies, and where there is risk or opportunity.
Key Questions We Help You To Answer
What we explore
We investigate the full customer decision-making landscape, including:
What we explore*
We investigate the full customer decision-making landscape including:
- Competitive Advantage
What are your perceived strengths and weaknesses?
- Market Trends
What external changes are influencing customer needs and behaviour?
- Supplier Selection Criteria*
What matters most at each stage of the process, and to whom?
- Operational Performance
How are you performing on quality, reliability, responsiveness, and service delivery?
- Loyalty & Barriers to Switching
What keeps customers with you, or drives them to leave?
- Messaging & Positioning
Is your value proposition understood and compelling?
- Decision Making*
Who decides, who influences and how do they discover and choose suppliers?
- Pricing Perception
Are you seen as fair, premium, value, or expensive?
- Competitor Benchmarking
How do you compare on performance, pricing, service and reputation?
- Revenue Security
How secure are your client relationships, and where are you exposed?
Strategic Outcomes
Our insights enable you to:
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Refine your growth strategy or value proposition
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Improve customer acquisition and retention
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Reduce commercial blind spots
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Support investment or M&A activity with credible customer evidence
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Focus operational improvements
Customer Knowledge - Put To Work
Insight Tracking
Tracking customer sentiment over time gives businesses a clear view of how they are performing in the eyes of their customers and whether their plans remain aligned with evolving needs.
For companies raising capital or preparing for exit, this longitudinal insight provides powerful evidence: they have listened, responded, and delivered. It strengthens the narrative of a resilient, customer-focused business with a proven track record and clear growth potential.
Client Intelligence for Investment
For companies looking to secure private equity backing, robust customer feedback is a compelling way to demonstrate that revenue plans are grounded in reality and confirm that growth strategy aligns with actual customer demand, market dynamics and competitive positioning.
As a service both to investors and investees, we provide deep customer insight to assess the true value and potential of a business, revealing how customers perceive a company, understanding the value it generates, identifying any key risks to growth plan as well as future opportunities.
Approach
We take a tailored, hands-on approach to every engagement, combining deep customer insight with clear strategic thinking to address your commercial challenges.
Whether you are a leadership team developing the next stage in your growth strategy, a business preparing for investment or a private equity firm seeking sharper customer understanding, we will work closely with you to design the right approach for your business.
Our highly evidenced reports are delivered in a format that suits your needs, providing the clarity and confidence to support effective decision-making.
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Methodologies
Outputs you can expect
Our techniques may include:
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In-depth qualitative interviews
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Online surveys
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Focus groups
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Management discussions
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Staff surveys (online or in person)
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Market investigation
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Internal data analysis
Our reports:
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Are evidence-based, impartial and well-reasoned
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Focus on strategic implications, not just data
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Provide actionable recommendations
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Are tailored to your audience and objectives